![]() ![]() If you’re freelance, you’ll likely report to your client’s marketing director. This means keeping current with digital technology, including Google’s algorithm changes so you know which SEO techniques are most effective, she notes. “You have to know how to optimize the content to drive traffic to your client’s website, landing page or blog,” says Holt. “A copywriter’s job is providing deliverables,” says Holt, “custom made to order.”Ĭheck out open copywriter positions and other writing jobs on Mediabistro’s job board. This is especially true for freelancers hired to listen to what someone is looking for and execute that vision. Lastly, you have to be able to follow directions. “If you can’t deliver quality content on a given deadline, you probably won’t make it as a copywriter,” says Hawkins. The ability to write for any audience and superior research skills are also crucial, as is adhering to deadlines. “Know the difference between ‘everyday’ and the phrase ‘every day’ they’re not interchangeable. ![]() Grammar, spelling and punctuation count too, adds Hawkins. “As a professional, you have to know how to write copy that sells to the specific audience of the client, agency or business,” says freelance copywriter Helen Holt of Writing-preneur Copywriting Services. But we’re talking about more than the ability to string together a coherent sentence. The job may also entail brainstorming concepts and developing storyboards working with marketing and other creative departments to develop communication strategies and ensuring consistent brand messaging, including voice and tone, across print, TV, radio, direct mail and other communication channels.Ī typical day on the job might include researching a topic online or conducting an interview, figuring out how to convey an idea to a specific audience, writing and editing copy and finding images to accompany content, says owner Susan Hawkins, who has more than 25 years of copywriting experience, including several as an SEO copywriter. How I Kicked Off My Career as a Social Media ManagerĪ copywriter creates clear, compelling copy to sell products and/or educate and engage consumers, flexing persuasive writing muscle on websites, blog posts, product descriptions, email blasts, banner advertising, newsletters, white papers, PSAs, social media platforms, including Twitter and Instagram, and other marketing communication vehicles. ![]()
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